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Dry Martini

Sipping Dry Martinis into 2021

Sipping Dry Martinis by the pool into 2021.

This December, I enjoyed many classic dry Martinis. The afternoons turned fiery orange. I read a thick hardcover story by Stephen King and left my phone in the corner.


A blissful new routine to work with into 2021.


Stephen King is one of my favourite authors. I am not as receptive to the themes as I used to be. The writing is gripping. It is a story about an artist, weird and twisted as I expected.

You look into the pool water imagining long walks on the beach. The ocean breeze is warm. I have never lived in the USA. The thought of exhibiting artwork in Sarasota sounds fancy and international. Florida is known to have an avid art market. 

In the morning, I see the red and yellow finches pick up the strewn birdseed. Then, the finches sing and chirp the morning into colour.

The dry highveld wind is warm. It is a hot December month. A few lazy days of thinking and reading.


December turns into January, bringing on 2021. So what will the year hold?


The goal is to work to write more often than in 2020. I will spend less time on social media. Create more written content on my website. I want to communicate more directly and build stronger relationships while allowing allow fewer distractions in my day. Build a stronger brand to offer more value and help deliver more focussed content and results. 

In 2021 automation campaigns are essential. How can I create content that generates income on an automated system to afford myself time to be more creative?


Why am I sharing my goals with you? 

To be clear about the workflow I create. Put ideas into writing and be accountable.


I made one critical mistake in my photography career. 


Creating and living a one-dimensional brand.


You book clients, create photography content, edit and deliver the work. I did have a follow-up system, but many of my clients were once off booings.

My photo print sales and workshops only started recently. I am working to create an online photography course. I am selling stock photography through stock sites. I create marketing content to help brands sell and communicate.

We need to package knowledge and experience to create online products. I am selling photography prints. Photography is and will always be my true love.

It creates a warm fuzzy feeling every time I sell a photo print. It’s an honour to see your image framed on a wall.

A buzzword for 2021 is automation. Create automated systems to add value. Create an automation to sell work to people benefitting from my expertise and work.


I challenge myself in 2021 to expand my brand.


Create a lifestyle where I can enjoy a Dry Martini by the pool and splash some ink on paper.

If I can help you create photography, film, writing and marketing content for your brand, let’s chat. I create colourful visuals and write punchy words.


Call or Whatsapp +27606220294

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Francois Pistorius

I create visual content and write punchy words for your brand.